Every day, when people all over the world spend hours and hours bent over their laptops or computers trying to decide what to buy, which websites to visit, what to read and so many other millions of things, what they do not know is that their ultimate decisions unconsciously depend on a person they have never met. This mysterious person behind the screens of the web is none other than the web copy writer.
Who is a copy writer and what does his or her job entail? The articles, the sales pitches, web content, catch phrases, slogans, funny comments and every little thing that meets the eye on a web page is written by a copy writer. Writing copy or content is the job of a copy writer. Web copywriting is the job of a content writer.
Without web copywriters, no one would want to read anything on the internet. In a world without them, there will only be programmers and web designers deciding what to go on a website, all of which is very technical, which in the end would fail to catch the attention of anyone. Web copywriting is a creative art. Web Copywriting is the work of a wordsmith who is able to manipulate words in such manner to hook the reader and not let go. Thus, for anyone who is interested in marketing on the web, the role a good content writer plays is very important. One can always find someone to make a website, decide what to display on the website, what products to sell on it and someone to host it. Even all of these put together do not make a site that sells. The selling part of the marketing equation falls to the content writer doing his job of web copywriting. This is why an exceptional copywriter is in big demand in the marketing industry. An outstanding writer always has a trick or two up his sleeve which no one else but he knows.
For any writer, content or otherwise, there are a few obvious things which are of utmost importance. Good language, creativity and attention to detail first come to mind. And these traits are not so secret. Everyone knows of them. And a high quality web copywriter knows better than that. One needs to inevitably be very smart in the field of marketing, and be able to think on his feet. This smartness also means that they are always thirsting to expand their knowledge base and to try out new things. Web copywriting depends much on experimenting. This trait goes hand in hand with reading whatever one can get his hands on. In the world of copywriting, one maybe required to improvise on a number of unrelated subjects at any given time. Reading also gives life to a vivid and active imagination which always comes in handy.
Good web copywriting also means being empathetic what to people are saying. In the end, the final product of a copy writer is geared towards his target market and being empathetic and understanding gives a writer that much needed edge by being in the heads of the customers. To be good at web copywriting one must always keep him or herself up-to-date with the world. The trends around the world are constantly changing and a copywriter must be able to keep up with an ever-changing world. Web copywriting which is outdated and antiquated never gets its job done.
Apart from the above, what sets a high quality web copywriter apart from the rest is the dedication and commitment towards work and the discipline he carries himself with. Being disciplined invariably means the person can be trusted to get a job well done, for him to manage several jobs at once and that he will always deliver work on time.
Creativity does not always mean brand new and original ideas. It may also mean being able to twist an already existing idea into a brand new proposition. A piece of great web copywriting is not always dependant on a new found idea. A high quality copy writer can set light to an old idea and make it seem fresh and new. It is all about perception. Exceptional web copywriting can make a pile of ash seem like a phoenix to the end customer.
High quality web copywriting is usually based on a promise given to the intended audience. It is the expectation of the fulfillment of this promise that would get the reader to reach the end of the writing. By getting the reader excited about the promise made many ends can be achieved. For a company geared towards selling, the final sales offer found at the end of the writing is the fulfillment of the said promise.
In the current context, web copywriting is mostly revolved around search engine optimization. In the modern world, a good web copywriter must be able to not only write perfectly but also be able to write in a way to suit SEO. Thus now high quality web copywriting includes not only being bale to produce excellent writings in the traditional sense, but also be optimum for SEO. The intent of web copywriting is marketing. And for that a good blend of both these factors is crucial.
What makes up a high quality web copywriting piece? It grabs the attention of the reader with a striking headline. It makes a promise and from the first sentence itself takes the reader on a journey and then finally, delivers. Hence the proverbial pot of gold. While on the journey it tells the reader of the benefits that can be acquired. At the last stages of the journey, it gives proof to the reader of what has been said so far and then finally comes to the show and tell time when the promise is fulfilled. All this is done by keeping the writing simple and easy to understand for the average reader. There is no point in writing a mind blowing article that no one is able to comprehend.
Good web copywriting is always persuasive. The kind of language used, the sentence structures, flow of words, tone of writing, quotes used must all bundle up to become one persuasive parcel of web copywriting. A really high quality piece of web copywriting is a work of art.