Web Copywriting

Web Copywriting

Web copywriting: The secret weapon in internet marketing wars

The secret weapon revealed

Every day, when people all over the world spend hours and hours bent over their laptops or computers trying to decide what to buy, which websites to visit, what to read and so many other millions of things, what they do not know is that their ultimate decisions unconsciously depend on a person they have never met. This mysterious person behind the screens of the web is none other than the web copy writer.

Who is a copy writer and what does his or her job entail? The articles, the sales pitches, web content, catch phrases, slogans, funny comments and every little thing that meets the eye on a web page is written by a copy writer. Writing copy or content is the job of a copy writer. Web copywriting is the job of a content writer.

What's the big commotion about web copywriting anyway?

Without web copywriters, no one would want to read anything on the internet. In a world without them, there will only be programmers and web designers deciding what to go on a website, all of which is very technical, which in the end would fail to catch the attention of anyone. Web copywriting is a creative art. Web Copywriting is the work of a wordsmith who is able to manipulate words in such manner to hook the reader and not let go. Thus, for anyone who is interested in marketing on the web, the role a good content writer plays is very important. One can always find someone to make a website, decide what to display on the website, what products to sell on it and someone to host it. Even all of these put together do not make a site that sells. The selling part of the marketing equation falls to the content writer doing his job of web copywriting. This is why an exceptional copywriter is in big demand in the marketing industry. An outstanding writer always has a trick or two up his sleeve which no one else but he knows.

The secret arsenal of a great copywriter

For any writer, content or otherwise, there are a few obvious things which are of utmost importance. Good language, creativity and attention to detail first come to mind. And these traits are not so secret. Everyone knows of them. And a high quality web copywriter knows better than that. One needs to inevitably be very smart in the field of marketing, and be able to think on his feet. This smartness also means that they are always thirsting to expand their knowledge base and to try out new things. Web copywriting depends much on experimenting. This trait goes hand in hand with reading whatever one can get his hands on. In the world of copywriting, one maybe required to improvise on a number of unrelated subjects at any given time. Reading also gives life to a vivid and active imagination which always comes in handy.

Good web copywriting also means being empathetic what to people are saying. In the end, the final product of a copy writer is geared towards his target market and being empathetic and understanding gives a writer that much needed edge by being in the heads of the customers. To be good at web copywriting one must always keep him or herself up-to-date with the world. The trends around the world are constantly changing and a copywriter must be able to keep up with an ever-changing world. Web copywriting which is outdated and antiquated never gets its job done.

Apart from the above, what sets a high quality web copywriter apart from the rest is the dedication and commitment towards work and the discipline he carries himself with. Being disciplined invariably means the person can be trusted to get a job well done, for him to manage several jobs at once and that he will always deliver work on time.

A phoenix from the ashes

Creativity does not always mean brand new and original ideas. It may also mean being able to twist an already existing idea into a brand new proposition. A piece of great web copywriting is not always dependant on a new found idea. A high quality copy writer can set light to an old idea and make it seem fresh and new. It is all about perception. Exceptional web copywriting can make a pile of ash seem like a phoenix to the end customer.

High quality web copywriting is usually based on a promise given to the intended audience. It is the expectation of the fulfillment of this promise that would get the reader to reach the end of the writing. By getting the reader excited about the promise made many ends can be achieved. For a company geared towards selling, the final sales offer found at the end of the writing is the fulfillment of the said promise.

In the current context, web copywriting is mostly revolved around search engine optimization. In the modern world, a good web copywriter must be able to not only write perfectly but also be able to write in a way to suit SEO. Thus now high quality web copywriting includes not only being bale to produce excellent writings in the traditional sense, but also be optimum for SEO. The intent of web copywriting is marketing. And for that a good blend of both these factors is crucial.

The pot of gold at the end of the rainbow

What makes up a high quality web copywriting piece? It grabs the attention of the reader with a striking headline. It makes a promise and from the first sentence itself takes the reader on a journey and then finally, delivers. Hence the proverbial pot of gold. While on the journey it tells the reader of the benefits that can be acquired. At the last stages of the journey, it gives proof to the reader of what has been said so far and then finally comes to the show and tell time when the promise is fulfilled. All this is done by keeping the writing simple and easy to understand for the average reader. There is no point in writing a mind blowing article that no one is able to comprehend.

Good web copywriting is always persuasive. The kind of language used, the sentence structures, flow of words, tone of writing, quotes used must all bundle up to become one persuasive parcel of web copywriting. A really high quality piece of web copywriting is a work of art.

Andrew Kelly
About the author: Andrew Kelly

Award winning designer, finalist in the Australian Design Awards 2004, SEO expert. Andrew has had a keen interest in entrepreneurship for as long as he can rememeber. He has over ten years experience in digital marketing and SEO for various companies around the world and has now set up High Quality Writing as an easy way to for people to have quality content writen on any topic.

Connect with Andrew Kelly via:
Get Articles Written Now

Free discounts and internet marketing tips

Learn the latest tricks to optimise your website for search engines, delivered to your inbox each fornight with included discounts for getting content written.

Your interest:



What you’ll find on high quality writing

How to Avoid a Penguin Penalty
How to Avoid a Penguin Penalty
Don't Piss Off the Penguin How to Avoid a Pengu...
The Advantages of Social Media
The Advantages of Social Media
Understand, Divide and Conquer Where would we b...
What is Google Pagerank?
What is Google Pagerank?
Google Pagerank is KEY to your Success Google ...
Guerrilla Marketing Explained
Guerrilla Marketing Explained
Add Guerrilla Marketing to the Mix Guerrilla ma...
Wordpress Web Design
Wordpress Web Design
Wordpress Web Design and what it's all About Wo...
What is Social Media Marketing?
What is Social Media Marketing?
The Process of… A Critical Piece of Onl...
How do you Use Twitter Is Important
How do you Use Twitter Is Important
Twitter is Invaluable Discovering how do you us...
What is Banner Advertising
What is Banner Advertising
Also Called Banner Ad Banner advertising is usu...
Social Media Management Advantages are Worth the Mention
Social Media Management Advantages are Worth the Mention
Any Advantage is a Great Advantage If you are i...
How To Use Google Plus
How To Use Google Plus
How to use Google Plus is something you are goin...
Lead Generation Website Ahead of the Pack
Lead Generation Website Ahead of the Pack
Seeing is Believing It's always best to start o...
Everybody's Heard of The Google Display Network
Everybody's Heard of The Google Display Network
The Google Display Network is Right Where it's a...
What is Affiliate Marketing Explained
What is Affiliate Marketing Explained
Make Money With What is Affiliate Marketing Did...
Blog your way up the Rankings
Blog your way up the Rankings
What is a blog is really quite simple to answer ...
What's Up With an Ipad Simulator?
What's Up With an Ipad Simulator?
Ever Heard of Ipad Simulator? Let's not make th...
Pinterest? What the Beep is That?
Pinterest? What the Beep is That?
Pinterest is Really Quite Simple Pinterest is ...
Email Marketing for Affiliates
Email Marketing for Affiliates
Why Not? Did you know that email marketing for ...
What is Paypal?
What is Paypal?
Not Many are in the Dark Here Defined, what is ...
HTML5 and CSS3
HTML5 and CSS3
HTML5 First Straight up is how we like it The ...
Youtube Views Explained Later
Youtube Views Explained Later
Youtube First I'm pretty certain you've heard ...
Social Media Consultant
Social Media Consultant
Media Consultant First In simple terms a media ...
Planning a Magneto Website Design Website
Planning a Magneto Website Design Website
Magento Makes it Easy Magento is simply an eCo...
Google Social Media Thrives
Google Social Media Thrives
Alive and Well Social media is something that i...
The Shopping Cart Explained
The Shopping Cart Explained
Shop Till you Drop with a Shopping Cart I'm pre...
Search Engine Marketing
Search Engine Marketing
Search Engine Marketing – How It Can Help ...
Building Authority Sites
Building Authority Sites
Building Authority Sites To Increase Your Traffi...
Is Your Content Good
Is Your Content Good
Is Your Content Good? Is Your Content Good? ...
Choosing a Niche Market
Choosing a Niche Market
Choosing a Niche Market That Will Be Successful ...
Business from Home Opportunity Work
Business from Home Opportunity Work
Make Money Online through Business from Home Opp...
Social Media
Social Media
Social Media For Internet Marketing Only ...
Google Farmer Update
Google Farmer Update
The Google Farmer Update: Quality Over Quantity ...
Social Media Marketing
Social Media Marketing
Social Media Marketing- Various Advantages f...
Buying Aged Domains
Buying Aged Domains
Buying Aged Domains Buying Aged Domains Some...
Magic Submitter
Magic Submitter
An ideal online marketing tool Internet marke...
Magento-Developer Website
Magento-Developer Website
Having a magento developer for your website is i...
Youngest Entrepreneurs
Youngest Entrepreneurs
Each of the entrepreneurs discussed below ...
Google Plus One
Google Plus One
Impact Of Google Plus One On Search Engine Ran...
Video Marketing Tips
Video Marketing Tips
7 Crucial Video Marketing Tips V7 Crucial Vid...
Ethics in Online Marketing
Ethics in Online Marketing
Ethics in Online Marketing That’s No Fun! Go...
Business Ideas
Business Ideas
Affiliate Business Ideas: How To Generate An End...
Top 50 Entrepreneurs
Top 50 Entrepreneurs
All time top 50 entrepreneurs All time top ...
Marketing Tips
Marketing Tips
Internet marketing tips that can help any affili...
Beating Google Panda
Beating Google Panda
Beating Google Panda Hammer That Panda Good! ...
Best Entrepreneur Books
Best Entrepreneur Books
Best Entrepreneur Books List: Recommended Readin...
Planning a Website
Planning a Website
Planning a Website Planning a Website Planni...
Challenges Facing Entrepreneurs
Challenges Facing Entrepreneurs
Challenges facing entrepreneurs Entrepreneurs...
China entrepreneurship
China entrepreneurship
China entrepreneurship problems NEWSFLASH! Ch...
Entrepreneur Skills
Entrepreneur Skills
Entrepreneur Skills Entrepreneur Skills SHAR...
Christmas Affiliate Marketing
Christmas Affiliate Marketing
Christmas Affiliate Marketing: Get Yourself Set ...
Is your website Sticky
Is your website Sticky
Is your Website Sticky? Is your Website Stick...
Internet Marketing
Internet Marketing
Ensuring the best Internet marketing strategies ...
Entrepreneurs In India
Entrepreneurs In India
Indian market- Fresh and Open for Entrepreneurs ...
Entrepreneurs Network
Entrepreneurs Network
Entrepreneurs Network: Your Business Pivot to Su...
Finding a Niche Market
Finding a Niche Market
Finding a Niche Market That Will Succeed Do Y...
Targeting UK Traffic
Targeting UK Traffic
Get high rankings on Google UK for targeting UK ...
Tweet Adder
Tweet Adder
  Tweet Adder CAN’T GET ANY...
Home Business Work Opportunity
Home Business Work Opportunity
Home business work opportunity Home business ...
Press Releases
Press Releases
How Press Releases Can Enhance your SEO Strategy...
Finding Great Affiliate Programs
Finding Great Affiliate Programs
How to Find Good Affiliate Programs How to ...
Good results driven Website
Good results driven Website
How To Get a Good Results Driven Website How ...
Affiliate Marketing
Affiliate Marketing
How to make money with affiliate marketing Ho...
Increase Website Conversions
Increase Website Conversions
Increase Website Conversions and Make that Valua...
Entrepreneur Quotes
Entrepreneur Quotes
Inspirational Entrepreneur Quotes from Famous En...
Marketing Software
Marketing Software
Internet Marketing Software-Take your Online Bus...
Investing Online
Investing Online
Investing Online Successfully by Choosing the Ri...
Money in Adsense
Money in Adsense
Is There Any Money In Adsense? Here's What You N...
Keyword Domains
Keyword Domains
Keyword Domains or Not Keyword Domains: What Per...
Lead Generation Websites
Lead Generation Websites
Lead Generation Websites: Have Traffic? Make Mon...
Less Backlinks Better Results
Less Backlinks Better Results
Less Backlinks Better Results Less Backlinks ...
List Building Ideas
List Building Ideas
List Building 101 List Building 101 Nothing ...
Web Marketing
Web Marketing
What is web marketing and how it can help a busi...
Local Internet Marketing
Local Internet Marketing
Local Internet Marketing - How it can Benefit Yo...
New Entrepreneur Ideas
New Entrepreneur Ideas
New entrepreneur ideas for 2012 New entrepren...
Entrepreneur Movies
Entrepreneur Movies
Six Decades of Entrepreneur Movies Six Decade...
The Loss Leader Model
The Loss Leader Model
Some Information On How To Apply The Loss Leader...
Best Business Ideas
Best Business Ideas
The Search for the Best Business Ideas The Se...
Sources of Media Traffic
Sources of Media Traffic
Sources Of Media Traffic - Your Ultimate Guide ...
Sourcing Great Products
Sourcing Great Products
Sourcing Great Products: Dropshipping Done Right...
Write a Business Plan
Write a Business Plan
Steps on how to write a business plan: Step...
Internet Marketing Search Engine
Internet Marketing Search Engine
Strong Internet Marketing Search Engine Strategi...
Successful Entrepreneurs List
Successful Entrepreneurs List
Successful Entrepreneurs List Successful Entr...
Essay Writing
Essay Writing
Freelance Essay Writing Essay writing is differ...
The Google Penguin Update
The Google Penguin Update
The Google Penguin Update The Google Penguin ...
Internet Marketing Strategy
Internet Marketing Strategy
The Right Internet Marketing Strategy Will Make ...
Failed Entrepreneurs
Failed Entrepreneurs
The Root Cause for Failed Entrepreneurs The R...
Dropship Affiliate Marketing
Dropship Affiliate Marketing
Tips On How to Succeed in Dropship Affiliate Mar...
Top 10 Entreprenuers
Top 10 Entreprenuers
Top 10 Famous Entreprenuers Top 10 Famous E...
Writing a Blog
Writing a Blog
Getting the basics right Web logs or blogs are ...
Online Business Ideas
Online Business Ideas
Top 12 online business ideas to consider To...
Top Women Entrepreneurs
Top Women Entrepreneurs
Top Women Entrepreneurs: Inspiring Women Who Mad...
SEO Writing
SEO Writing
Tips On Writing An Effective SEO Article What I...
Young Entrepreneurs Stories
Young Entrepreneurs Stories
Top young entrepreneurs stories Top young ent...
What's the Score Between Drupal Vs Joomla?
What's the Score Between Drupal Vs Joomla?
Which will you go for? First off, Drupal vs Jo...
Types of Entrepreneurs
Types of Entrepreneurs
Types of entrepreneurs Types of entrepreneurs...
Search Marketing
Search Marketing
Understand Internet Search Marketing for driving...
Mobile Numbers
Mobile Numbers
Using Mobile Numbers as a Marketing Tool Usin...
Google Farmer Update
Google Farmer Update
Ways to save your site Lately search engine gia...
Authority Directories
Authority Directories
What Are Authority Directories? What Are Auth...
Buyers Intent Keywords
Buyers Intent Keywords
What are buyer intent keywords? What are buye...
Teenage Entrepreneurs
Teenage Entrepreneurs
What Makes Teenage Entrepreneurs Shine? Wha...
Buy Established Websites
Buy Established Websites
Why You Should Buy Established Websites Why Y...
WordPress 301 Redirects
WordPress 301 Redirects
Wordpress 301 Redirects: What You Need To Know ...
Youtube Keyword Tool
Youtube Keyword Tool
Youtube Keyword Tool Created To Help Internet Ma...
Copy Writer
Copy Writer
Top 3 Reasons in Acquiring Copy Writer Services ...
Academic Writing
Academic Writing
Academic Writing for the Best Grades Academic w...
SEO Articles
SEO Articles
What is the Significance of High-Quality SEO Art...
Article Writing
Article Writing
Access to Quality Article Writing is Important ...
Market Samurai Keyword Tool
Market Samurai Keyword Tool
Why Market Samurai is the best keyword tool toda...
Adding Google Plus
Adding Google Plus
Adding Google Plus To Your Website: A Complete T...
Web Copywriting
Web Copywriting
Web copywriting: The secret weapon in internet m...
Technical Writer
Technical Writer
Advantages of a Technical writer A technical wri...
Seo Copywriter
Seo Copywriter
Advantages of hiring freelance SEO copywriters ...
Writing for the Web
Writing for the Web
Advantages of Writing for the web Writing for t...
Content Creation
Content Creation
Content Creation Strategies to Build Trust, Attr...
Social Media
Social Media
Using social media for Internet marketing Socia...
What is Joomla Design?
What is Joomla Design?
What is Joomla First? Joomla is a CMS or Conten...
Copywriters
Copywriters
Copywriters Come Here If You Are Looking For Job...
Copywriting Services
Copywriting Services
Copywriting Services: How Top Quality Web Copy S...
Sourcing Great Products
Sourcing Great Products
Earn Online Through Sourcing Great Products One...
Targeting UK Traffic
Targeting UK Traffic
Finding New Life For Ultra Competitive Keywords ...
Copywriter
Copywriter
Get a professional copywriter through High Quali...
Get Paid To Write
Get Paid To Write
Get Paid To Write Faster Online writing is all ...
Content Writer
Content Writer
Get the best content writer with high quality wr...
Online Writing Jobs
Online Writing Jobs
Good Pay for Quality Writing If you are a good ...
What is Magneto Hosting?
What is Magneto Hosting?
Magneto Hosting Quantified What is Magento host...
Freelance Writing
Freelance Writing
High quality freelance writing for all your copy...
Writing Services
Writing Services
High Quality Writing Services The Value of Reli...
Content Writing Services
Content Writing Services
High Quality Writing: Your Ultimate Source Of Co...
WordPress 301 Redirects
WordPress 301 Redirects
How And When To Use A 301 Redirect Ever heard o...
Professional Writing
Professional Writing
How Professional Writing Can Help Your Business ...
Article Submission
Article Submission
How Submitting Articles Attracts Customers and S...
Writing Jobs
Writing Jobs
Making Money From Freelance Writing Jobs and Avo...
Planning a Website
Planning a Website
Planing A Website In An Easy Way One of the mai...
Press Releases
Press Releases
Press Releases writing and submission guide SEO...
Essay Writer
Essay Writer
The advantages of going with an essay writer Mo...
Writing Websites
Writing Websites
The benefits of joining paid writing websites O...
Social Media Secrets for your Business!
Social Media Secrets for your Business!
Tips on how to drive traffic using social media.
SEO Copywriting
SEO Copywriting
The benefits of using SEO copywriting When you ...
blog writing
blog writing
The Keys To Good Blog Writing Blog writing is o...
Mobile Numbers
Mobile Numbers
The new power tool for internet marketers? SMS ...
Writing Australia
Writing Australia
Writing Australia opportunities We have discove...
Freelance Writers
Freelance Writers
The past, present and future Freelance writers ...
Writing Online
Writing Online
Writing online is considered a hobby by most peo...
web content writer
web content writer
Tips and Tricks for Hiring a Web Content Writer ...
Sources of Media Traffic
Sources of Media Traffic
Understanding Different Sources of Media Traffic...
Is your website Sticky?
Is your website Sticky?
Ways to improve the sticky quotient Any website...
Web Writing
Web Writing
Web Writing: What You Need To Know Web writing ...
Writers
Writers
What To Look For In Good Writers If you are an ...
About Drop Shipping
About Drop Shipping
What you need to know about drop shipping. If y...
The Battle of Joomla Vs Wordpress
The Battle of Joomla Vs Wordpress
Who's the Favorite? Since the very first conten...
Real Writing Jobs
Real Writing Jobs
Where to get the best real writing jobs Are you...
Important for your business
Important for your business
Why is It Important For Your Business? It's eas...
Copywriting
Copywriting
7 Powerful Tips For Better Copywriting Skills C...
Creative Writing
Creative Writing
Advantages of creative writing Creative writing...
Freelance Jobs
Freelance Jobs
Introduction The current global economic crunch...
Writing Jobs Online
Writing Jobs Online
Looking for Great Writing Jobs Online? With adv...
Freelance Writing Jobs
Freelance Writing Jobs
The advantages of receiving freelance writing jo...
Ghost Writer
Ghost Writer
The benefits of hiring a ghost writer Do you ha...
Online Writing
Online Writing
Tips To Be More Productive With Your Online Writ...
Article Writers
Article Writers
Why High Quality Writing Offers The Best Article...
Technical Writing
Technical Writing
Why Technical Writing Is So In Demand If you ha...
Christmas Affiliate Marketing
Christmas Affiliate Marketing
Affiliate marketing during the holiday season is...
Web Copywriter
Web Copywriter
Copywriting is a major facet that all web market...
Content Writing
Content Writing
For those who are in need of the top quality con...
Freelance Writer
Freelance Writer
For top companies that need articles written for...
Beating Google Panda
Beating Google Panda
If you are into making money online with your ow...
What are Joomla Developers?
What are Joomla Developers?
Develop and Move Forward Joomla developers hel...
The Google Penguin Update
The Google Penguin Update
Recently Google did it again by introducing a ne...
Writer Jobs
Writer Jobs
Some people were born to head corporate organiza...
How To Write An Article
How To Write An Article
The basics are very important when it comes to l...
SEO Content Writing
SEO Content Writing
When you are in search of the best seo content w...
Technical Writers
Technical Writers
When you need technical articles written, whethe...
Video Marketing Tips
Video Marketing Tips
Youtube is one of the most powerful video sharin...
Rank your website number one on Google!
Rank your website number one on Google!
Best link building software at an affordable pri...
Save time writing articles for backlinking
Save time writing articles for backlinking
Check out the best content Generation tool for b...
The best content spinner for backlinking
The best content spinner for backlinking
Check out the best content spinner tool in the w...
Generate a mass of twitter followers with Tweet Adder
Generate a mass of twitter followers with Tweet Adder
Free software to generate MASSIVE LIST of Twitte...
Find excellent keywords with loads of traffic!
Find excellent keywords with loads of traffic!
One of the best keyword research tools I have ev...
Promotion Tools for 1,000,000 Opt-In Leads
Promotion Tools for 1,000,000 Opt-In Leads
Take advantage of some good email tools to boost...
Magneto ECommerce Qualifies
Magneto ECommerce Qualifies
Platforms Matter It's important to understand...
High Quality Writing
High Quality Writing
For high quality content to help you convert pro...
Business opportunity in unlocking iPhone.
Business opportunity in unlocking iPhone.
Techniques to unlock iPhones, great content.

Get articles written

Want to get your own articles written? Register to get articles written for as little as $1.90 per article.